About Us
Our Mission
Getting teams right
We started CoachCruiting in 2015 with that simple idea. We saw business owners suffering, struggling under the weight of multiple roles, stuck in the feeling that they couldn’t delegate. And we saw employees floundering, unable to vault themselves from expert to leader, or trapped in conflict and misunderstandings with teammates.
.png)
But we knew there was a better way...
Our goal is to help your business thrive by achieving optimal performance and job satisfaction.
That’s why we take the time to understand your unique business. Our approach is relational, not transactional, because your team is one of a kind.
Our Values
.png)
Our Team
Sonja Der
Founder and Principal Solutions Strategist
Sonja Der has more than 25 years of experience with leadership, coaching and recruiting, and is an accomplished public speaker known for her sharp intuition and engaging presentation style. A serial entrepreneur, she is a two-time founder and business owner who brings empathy and applied professional experience to her engagements with business owners. Her hobbies include exercise, reading, and anything outdoors! Sonja's greatest joy is spending time with her family.
"I first discovered my coaching strengths when I started receiving requests from personal and professional associates to “pick my brain.” In 2007, my first coaching relationship was born, with a full-fledged business following in 2015. Since then, I have had the pleasure of working with hundreds of business owners, corporate executives, non-profits, teams and emerging leaders. CoachCruiting is the sweet spot between my two passions: coaching and empowering fellow leaders.”
-Sonja Der-
Sonja is an impressive business professional who has earned the respect of her peers and clients alike. Her passion is to see each client achieve and exceed their goals through the coaching and Coachcruiting programs she custom tailors to their needs. She works with intent, enthusiasm and the win-win attitude her clients thrive on. Without hesitation I recommend Sonja to help take your business to the next level.
Susan Bierly
Sherry Brown
Chief Operations Officer
Sherry is a successful business owner with an extensive background in the commercial construction industry. She has worked on such high-profile projects as the World War II Memorial in Washington, DC and revisions to the Amphitheater at Arlington National Cemetery in Arlington, VA. With a passion for helping clients, team members, associates, and colleagues to achieve their goals, her absolute core value is showing kindness towards others and never expecting anything in return. Her hobbies include fishing and kickboxing, with her greatest joy being a mom to her two boys!
.png)
​Sydnee Conley
Administrative Assistant
Sydnee loves providing CoachCruiting’s partners with white-glove services that make them feel special. With experience at upscale restaurants, she knows how to juggle competing demands. Clients can expect her to work proactively to anticipate and correct avoidable issues they may face in the recruiting and team building process, and to make their experience positive and stress-free. In her free time, she is a singer-songwriter and artist.
