Team Meeting
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Terri Blackwell

Terri Blackwell is the Lead Coachcruiter for BPC. She operates from the belief that life is big enough for everyone to enjoy and true fulfillment comes from sharing your life with as many people as possible. 

She holds a Bachelor's Degree in English from UMBC and Master's Degree in Human Services from Capella University

Terri is a retired educator and a forever student.

She enjoys walking, watching documentaries, traveling, and dining with family and friends.

Sherry Brown

Associate CoachCruiter since February 2022

Sherry is a successful business owner with extensive background in Commercial Construction Industry with notable work completed at high profile projects such as the World War II Memorial in Washington, DC and revisions to the Amphitheater at Arlington National Cemetery in Arlington, VA.

With a passion for helping clients, team members, associates, and colleagues to achieve their goals, her absolute core value is showing kindness towards others and never expecting anything in return. 

Her hobbies include fishing, kickboxing, and horseback riding. Her greatest joy is being Mom to my two school age Boys!

Cydney Payden-Diggs

As BPC’s first official employee, Cydney has witnessed and assisted in BPC’s exponential growth. Cydney owns a Virtual Assistant business as well as co-owns a Maryland based Non-profit with her spouse that helps bring existing resources together for those in need. Cydney attended Garret College and has a background in the Performing Arts and administration. Cydney enjoys helping others, music, and doing yoga/meditation. As the Executive Administrator, Cydney supports the entire CoachCruiting team.

About Our Founder

Sonja Der

Founder and Principal Solutions Strategist at Bridge Performance Coaching (BPC,) has more than 20 years of leadership and coaching experience in various capacities. Sonja pairs her sharp intuition with years of targeted recruiting, hiring, and leadership experience to bring a unique perspective to any staffing issue or challenge. Sonja is a respected speaker and presenter, at both a local and national level. She provides practical information on a range of topics pertaining to staffing and recruiting in an interactive and engaging format. Bridge Performance Coaching meets you where you are, assesses problem areas, and recommends practical strategies for overcoming obstacles standing in the way of reaching your performance goals for your business. BPC's unique CoachCruiting process ensures identifying and finding the Best Person = Best Performance = Best Results, every time, guaranteed. 

"I am an entrepreneur with an extensive leadership and coaching background.  I first discovered my coaching strengths when I began regularly receiving requests from personal and professional associates to “pick my brain.”  A close friend eventually asked me to meet with her husband to help him flesh out the overwhelming schedule he was wrestling with.  This request turned into a coaching relationship per his request.  This first coaching relationship was born in 2007 and has since grown primarily through professional referrals.  Bridge Performance Coaching was officially launched in 2015.  Since then I have had the pleasure of working with a myriad of small business owners, franchise owners, corporate executives, non-profits, teams, and individuals. For the first time in my career, I have found my sweet spot by combining my dual passions for coaching and strategically empowering fellow leaders.”

— Sonja Der