About Us
Our Mission
Getting teams right
We started CoachCruiting in 2015 with that simple idea. We saw business owners suffering, struggling under the weight of multiple roles, stuck in the feeling that they couldn’t delegate. And we saw employees floundering, unable to vault themselves from expert to leader, or trapped in conflict and misunderstandings with teammates.
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But we knew there was a better way...
Our goal is to help your business thrive by achieving optimal performance and job satisfaction.
That’s why we take the time to understand your unique business. Our approach is relational, not transactional, because your team is one of a kind.
Our Values
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Our Team
Sonja Der
Founder and Principal Solutions Strategist
Sonja Der has more than 25 years of experience with leadership, coaching and recruiting, and is an accomplished public speaker known for her sharp intuition and engaging presentation style. A serial entrepreneur, she is a two-time founder and business owner who brings empathy and applied professional experience to her engagements with business owners. Her hobbies include exercise, reading, and anything outdoors! Sonja's greatest joy is spending time with her family.
"I first discovered my coaching strengths when I started receiving requests from personal and professional associates to “pick my brain.” In 2007, my first coaching relationship was born, with a full-fledged business following in 2015. Since then, I have had the pleasure of working with hundreds of business owners, corporate executives, non-profits, teams and emerging leaders. CoachCruiting is the sweet spot between my two passions: coaching and empowering fellow leaders.”
-Sonja Der-
Sonja is an impressive business professional who has earned the respect of her peers and clients alike. Her passion is to see each client achieve and exceed their goals through the coaching and Coachcruiting programs she custom tailors to their needs. She works with intent, enthusiasm and the win-win attitude her clients thrive on. Without hesitation I recommend Sonja to help take your business to the next level.
Susan Bierly
Sherry Brown
Chief Operations Officer
As the owner of her esteemed estimating business, Sherry embodies a rare blend of meticulous analysis and visionary insight. With a keen eye for detail and a deep understanding of the construction industry's nuances, she crafts estimates that serve as blueprints for success. Sherry now channels her expertise into talent acquisition; with an instinct for spotting potential and a knack for nurturing connections, she effortlessly bridges the gap between exceptional candidates and their dream roles. Sherry’s journey from owner-operator to recruiter extraordinaire is a testament to her adaptability and unwavering commitment to excellence. Trust her to navigate the ever-evolving landscape of recruitment with finesse, ensuring both businesses and candidates find their perfect match.
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Sydnee Conley
Administrative Assistant
Sydnee loves providing CoachCruiting’s partners with white-glove services that make them feel special. With experience at upscale restaurants, she knows how to juggle competing demands. Clients can expect her to work proactively to anticipate and correct avoidable issues they may face in the recruiting and team building process, and to make their experience positive and stress-free. In her free time, she is a singer-songwriter and artist.
